The Jake Files

March 2, 2006

Becky Jackson Direct Mail – Chandler City Council Elections

Filed under: Arizona,Chandler,City Council,Economy & Business,Elections,Politics — Amazing Jake @ 11:13 pm

Becky Jackson is another candidate I really want to like.  She is the President and CEO of the Chandler Chamber of Commerce, so she understands issues relating to small business.

I received Ms. Jackson’s direct mailer today, and my initial reaction is (YAWN).

I can’t think of a more boring piece of campaign literature I’ve received, that has told me less about the candidate.  The piece is incredibly generic with no details whatsoever.  As I related in my prior analysis, the Jackson campaign website is little more than an internet billboard with generic slogans that tell us little about the candidate’s views.

If you’re reading this, you’re looking for information on the candidates.  You want to know what they stand for.  Becky Jackson doesn’t seem to get that in today’s society, it’s not enough to slap together generic bulletpoints, whether your delivery system is a boring direct mail piece or a boring website.

“Becky’s Vision For Our Community” (from her mailer) includes the predictable generic statements about providing more police and fire resources, and the shockingly specific (NOT) statements such as “Establish programs to enhance and revitalize our neighborhoods and downtown Chandler.”

How would we do that, Ms. Jackson?  Where do you differ from the other candidates?


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